Full-cycle agency for
creation and development of brands

Rida.

We haven’t done
brands that you
haven’t head about!

Main objectives
and operations:

Brand Development

  • — Logo
  • — Individual style
  • — Conception
  • — Slogan
  • — Positioning
  • — Brand-Book

Creation of Product

  • — «RIDA» has exclusive contracts with the best operating divisions of China, Japan, Thailand, Korea, Malaysia and Vietnam.
  • — Quality Control

Creation of Packaging

  • — Design and content development
  • — Choice of material
  • — Choice of production
  • — Registration of intellectual property

Marketing Support

  • — Web-development
  • — Exposure increase
  • — Brand Reputation
  • — Contextual promotion
  • — Media

About us

«RIDA» has been operating since 2006 and on this day boasts having all the required resources for successful creation and furtherance of any brand.

We not only provide brand and marketing services, we produce the product ourselves.

Our Goal

To create trademarks in such a way that the brand and the product are in cohesion with one another.

This allows our client to obtain a quality and competitive product that that will boast high demand on the market!

Tendencies

Today work with expansion of a brand portfolio is one of the main trends in developing a franchise.

This is backed up by the fact that production under brands in the FMCG market has grown 31,6% compared to 2014 having reached 6%, and will continue to grow with doubling figures.

Experts from Nielsen and GFK Rus both agree on this matter. This is confirmed by data from research done by Nielsen.


An example of a successful Russian brand.

Children’s diapers BABYBOOM

(brand owner- supermarket franchise «Diksy»)

Brand Advantage

Individual trademarks allow franchises to provide profitability and ensure operational rates of return in general.

Retailers gain control over the quality, pricing, allocation and cost reduction on marketing due to the ability to effectively advance “on the spot” sales and provide products with stable quality for low prices.

Consumer loyalty increase to franchise.

Today, a lion’s share of franchises operating in Russia have launched their own trademarks that make up from 7% up to 22% of their overall profits.

In European discount franchises, brands can make up 90-95% of produce, in rare cases even reaching 100%. In the Russian market there are similar examples; In FixPrice brands make up 70% of their products.

Possibilities for new strategic positioning of franchise products.

Brand Production Plan:

  • Stage 01

    Project preparation

    • Define the goal and target audience of the client;
    • Analyse the market and determine cost-efficiency of product.
  • Stage 02

    DEVELOPMENT OF INTEGRATED INFORMATIONAL
    AND DESIGN SYSTEMS

    • Develop informational concepts of the product (name, slogan, legend ,etc.)
    • Form and realise visual concepts of product ( design, brandbook, signature style, packaging, logo, brand characterisation, web-development, etc.)
    • Registration of trademark;
    • Registration in Russia (bar and QR code).
  • Stage 03

    SELECTION OF FACTORY AND BEGINNING OF PRODUCTION

    We choose production parameters in accordance to client wishes (we have has exclusive contracts with the best operating divisions of China, Japan, Thailand, Korea, Malaysia and Vietnam). All factories have certificates of quality (ISO, FDA, etc.).

  • Stage 04

    PRODUCT CERTIFICATION

    Product certification: Border control declaration, certificate of governmental registration, certificate of guarantee and quality.

  • Stage 05

    SAMPLES AND PRODUCTION OF PRODUCT

    Launching of production (colour correction, launch of product, packaging and control of production).

  • Stage 06

    DEVELOPMENT OF BRAND STRATEGY

    • Develop a communicable brand strategy.
    • Understand strengths and weaknesses of the product and its potential capabilities.
    • Development of a marketing plan.
  • Stage 07

    LOGISTICS SERVICE

    • Delivery of product onto the territory of the Russian Federation (transport, border control);
    • Storage of production at company storage (Moscow, Vladivostok, Irkutsk);
    • Run thorough and final operational accounts with production;
    • Delivery a ready product to the client.
  • Stage 08

    ASSISTANCE IN REALISATION

    • Development and production of POS-materials.
    • Preparation of advertising companies in mass media and in media resources;
    • Assistance with organization of sales through internet shops and retail outlets.

On this day we have resources for
production of:

HYGENIC PRODUCTS
(Wet and dry napkins, cotton discs, toilet paper, paper towels and other similar products).

DIAPERS, HYGENIC PADS, BREAST PADS.

COSMETIC PRODUCTS (Shampoo, gels, creams, masks, soaps).

We have exclusive contracts with the best operating divisions of China, Japan, Thailand, Korea, Malaysia, Vietnam.

All operating factories are in accordance with standards ISO9001 and have certificates from inspection agencies from Japan, USA and the EU (SGS, FDA, CIT, etc.)



Portfolio

Silko

Innovative female hygienic pads with an Anionic chip

Read

MOMI, MOMI Premium, Momi Family

Baby diapers, premium nappies, napkins and toilet paper

Read

CJ Lion and Websites for clients

Feminine pads, Аксель Кидс, Moony, CreamToCream, Tai Lion

Read

MOMI

Website and Social Media of MOMI

Read

СТМ Yong Show, Kiwi Lu, Jeiner

Female hygienic pads and baby diapers

Read

Moony

Organization and participation in the Intercharm expo

Read


Portfolio

Silko

Innovative female hygienic pads with an Anionic chip

Everyday
Day
Night

Anion — Chip

The Anion chip is created by nanotechnology that is patented in 160 countries around the globe. With the use of this chip Silko pads can be called innovative. The Anion chip allows the woman to not only upkeep her health but to return it to previous high standard.

back to portfolio

Momi

Children’s
Diapers

Momi
premium

Children’s
Diapers
Premium Class

Momi
Family

back to portfolio

Website and Social Media of MOMI

Website MOMI https://momirussia.ru

VK

YOUTUBE.
MOMI TV Channel with video blogger Marina Bedrova

 
MOMI Stand
in «Children’s World» 2017

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СТМ Young Show

Female hygienic pads

Everyday
Day
Night

Jeiner

Diapers

S74 4-8 kg
M62 6-11 kg
L54 9-14 kg

kiwi lu

Diapers

M64 6-12 kg

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Brand Design Project

CJ LION (KOREA)

Landing
Development and production
of a stand for participation
in the Intercharm expo

Websites

for clients

back in portfolio

Organization and participation in the Intercharm expo

Development of POS materials for Moony and the company Unicharm (Japan)

Leaflets
Rollups
Touch-samples
Wobblers

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Co-Branding
with our brands

We are open to discuss collaboration of our brands with retail franchises.

The development of co-branding in Russia has been rapid and stable. This is explained by the strengthening of mass realization by the country of the huge pool of differently formatted brands and the more and more concise allocation of them to target audiences.

For our brands we choose exclusively the most quality and modern products of leading enterprises. This is what our partners value.

Today you may come across our brands in franchises such as:

We create products that
meet your expectations!

This graph visually demonstrates the professional qualities of our work.

You will work exclusively with specialists.

  • Company Management
  • Sales department
  • Marketing department
  • PR department
  • Design department
  • IT department
  • Logistics department
  • Along with translators,
    SMM and SEO specialists.

Contact

+7 (495) 120-67-48

For Clients

sale@rida.tokyo

Any and all questions or prepositions

125362, Moscow, ul. Vodnikov 2, str.2 (2nd floor, block 14, office 14)

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